If you hadn’t noticed, some more finishing touches to the downtown project have arrived — in the form of new downtown banners.
The banners were a small part of the larger downtown way-finding signage plan that has the very practical objective of directing people into downtown Kent, helping them find parking, and getting them to their destination.
But believing that there is more to life than just getting from point A to point B — our banners tried to add a little flair and sense of humor and put some “fun” in all that “fun-ction” of our signs.
The functional way finding signs have been installed for a number of months and this past week the new banners were hung along City street light poles adding a splash of color and hopefully putting a little of Kent’s personality on display.
The banner colors and messages were developed with the help of a small group of downtown business owners who like us saw the banners as a way of highlighting Kent’s distinctiveness.
Every town has standard signs — why not raise the bar a little, be surprising, and pleasantly unpredictable — which is how Kent is often portrayed so we’re doing our best to live up to that reputation with our signs.
This initial banner effort includes about a half dozen of the smaller banners that are located in specific locations that were selected to try to match the banner message with the adjacent business. For example, in front of the historic train depot you’ll find the banner message of a “Blast From The Past.”
The thinking behind the banner messaging is that downtown Kent has so many interesting and unique parts why not use the banners to call them out and highlight those downtown points of pride.
This was just the first take on the banner messaging and we welcome ideas for future banners as we hope to turn them over to keep the messaging fresh every 6 months or so.
Kent State University has worked with us to hang university related banners along Haymaker Parkway in front of campus and those should be up in time for the arrival of the students in August.