Even in good times retail is a fickle business but when the economy turns south retailers can be in a world of hurt. Building customer loyalty is more than just selling great products at great prices; it’s understanding your market, leveraging your niche and merchandising the heck out of your product and service lines. The big box stores have proven formulas that they have tested and re-tested in all kinds of different markets which is a great way for them to get a leg up on the competition but that leaves the little mom and pop stores on their own to try to figure things out along the way. That’s probably why so many mom and pops don’t survive — they can’t get up the learning curve faster than their costs add up. Kent is proud to be more of a mom and pop than big town and to prove it, Main Street received a grant to assist 5 small businesses in downtown Kent get the kind of professional advice they couldn’t afford on their own.
Retail is Detail!
What is This?
Main Street Kent (with the assistance of a grant from Heritage Ohio) announces a new dowtown retail assistance program – Retail is Detail! Five (5) downtown businesses will receive the assistance of two national retail consultants to analyze their business and make suggestions for improvements. Areas that will be covered by the consultants include: Mission/Purpose, Product/Service Mix, Inventory Management, Website/Ecommerce, Store Design and Merchandising, Advertising/Promotions and many more. This program will be conducted throughout the summer so that improvements can be made before the students return in the fall.
What are the Requirements for me to Participate?
1. A donation of $250 to Main Street Kent that is refundable upon completion of the recommendations made by the consultants. So, basically it is free to you!
2. Assist the consultants by providing them information from your business that will remain confidential.
3. Review the recommendations with an open mind.
4. Implement a majority of the recommendations.
5. Report progress and sales trends via follow-up e-mails and phone calls.
How do I get Started?
Call or e-mail the Main Street office at 330-677-8000. Only five (5) businesses can participate so make sure that you hurry to sign up!