We’ve been busy working on our 2008 Annual Report for City operations and as nice as we hope the Annual Report will turn out, we thought there was value in a Reader’s Digest version for those ADD among us who don’t have the time or attention span to thumb through 10 to 12 pages but still want to know a little bit more about what their City has done for them lately. For anyone that falls into that category we’ve put together a new 2008 Strategy Update that tries to show not just all the work we’ve been doing but also how that work contributes to the goals of our community. One of our greatest challenges is not just being busy but being busy at the right things. Those right things are what we call our strategy goals and objectives.
Cities and communities are notoriously bad at celebrating their successes — instead we tend to jump right into the next problem on our agenda. Plus, given the breadth of what it takes to build a community, sometimes it’s hard to see what progress we’ve made along the way.
It’s like trying to swim across the ocean, no matter how hard you kick and pull when you look around it can feel like you haven’t made a lick of progress. The waves still look the same days, months and even years after you started and without some mile markers you’ve got no measure for what all that energy you exerted produced by way of distance traveled. The goal isn’t just to battle the waves, it’s to get to some distant shore, the trouble is that shore is often not even on the horizon so it’s easy to lose your course and feel a bit hopeless from exhaustion.
That’s why we felt it was important to stop for a minute to catch our collective breath, check our bouys and see how far we’ve come. That’s the inspiration behind the Annual Report and the 2008 Strategy Update. Given the nature of our business cities are more about creating a body of work. We’re in the aggregation business — we do lot’s of little things that can add up to something big. Hopefully that big hairy audacious thing looks, smells and tastes like that big hairy audacious goal that we set for ourselves. If not, back to the kitchen we go. Consider the Strategy Update an early taste test.
To download a full version of the brochure Click Here
Here’s the panels of the brochure sort of page by page:
Look for the full Annual Report in the next few months but in the meantime if you’re a strategic plan junkie be sure to check out all of the City strategy information that we’ve uploaded: Kent Strategy Documents