Choosing Where to Live
In the city business world, the product is our community and the customers are the prospective residents and businesses that want something that our product line offers better than another place. It could be quality of life, economic opportunity, cost of living, schools, etc.
With that in mind I do a lot of comparative shopping myself to see how our product line stands up against other places and I try to be aware of what my competitors are doing. I do my homework. I practice my own R&D. I try to keep the Kent brand fresh and relevant.
I recently came across the results of a survey that asked 13,500 people in Michigan (not too far or different from here) between the ages of 18 and 35 to rate the things they look for in deciding where to live.
As you look through the results you can begin to see what Kent needs to work on and what we already do very well. This also leads right into discussions about how to best use our resources to keep Kent a place that the next generation of community and economic leaders want to call home.
The data was also broken out according to downtowns, suburbs and rural distinctions. Those results are as follows:
The Report Summary listed the following broad trends for what people look for: